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Mock Up Version 3_edited_edited.jpg

Media, Content & Art Direction

Ctrl+Alt+Narrate Design
Ctrl+Alt+Narrate
Student Initiated Podcast - A Digital Memory Box

Objective

Develop a podcast that highlights the diverse journeys, talents, and experiences of students in the Master of Digital Media (MDM) program. The aim was to create an authentic, engaging platform that served as both a storytelling space and professional discussions. My intention was to foster an environment where my fellow classmates and professors could discuss topics important to them, while showcasing the massive potential and talent in our program. 

Role

Creative Director | Main Host | Script Writer | Concept Developer | Editor

  • Directed the overall creative vision, tone, and identity of the podcast

  • Hosted episodes and guided conversations to balance storytelling with professional insight

  • Developed segment structures, scripts, and thematic narratives

  • Managed editing video formats after summer break

  • Oversaw branding alignments and audience engagement strategy with Alisha Pereira

  • Ideated/illustrated artwork for the rebrand with Victoria Nip

Process

  • Conceptualized a podcast identity centered on authenticity, creativity, and community

  • Structured each episode to balance depth and entertainment through recurring segments:

    • Ctrl+Hot Take – quick opinions or lighthearted prompts

    • Loading… Who Are You? – guest introductions and personal journeys

    • Deep Dive: No Edits – candid conversations about challenges and growth

    • Trending or Crashing? – discussions on digital media trends

    • Alt+B4 You Go – playful outros and reflections

  • Collaborated with students, professors, and program leadership to foster participation and expand reach

  • Initiated a rebrand toward the end of the program to better reflect the podcast’s evolving vision—integrating the conclusion of the academic journey and celebration of student achievements into the show’s identity

  • After several team members stepped away due to other commitments, I expanded my responsibilities across production, editing, and content development

Outcome

  • Successfully launched a student-led podcast that serves as a “verbal resume” for MDM students, amplifying diverse voices and professional stories

  • Strengthened community bonds within the program while showcasing talent to prospective applicants and industry professionals

  • Established Ctrl+Alt+Narrate as an engaging, credible platform blending storytelling, cultural insight, and digital media industry relevance

  • When several team members stepped away toward the end of the program, I assumed additional responsibilities to ensure continuity: independently managing the release of the final 17 episodes while maintaining the podcast’s vision and quality

  • Collaborated with Victoria Nip who is the lead in design, production, and illustration to create a rebrand that aligns more with my initial vision for the podcast

  • Alisha Pereira led marketing, content development, and promotional strategy to help us sustain the project’s creative and professional impact through its completion

  • The rebrand solidified the podcast’s alignment with our vision, celebrating student achievements while preserving the authenticity and integrity of earlier contributions

Brand Identity
Logo with Doodles
Disclaimer Card
Host & Guest Thumbnail
Alt Logo
End Card
Wedding Invitation Design
Wedding Invitation
Cultural Wedding Invitation Suite

Objective

Design a wedding invitation suite that authentically reflected Hindu culture and Indian aesthetics while aligning with the couple’s thematic vision. The challenge was to create a balance between cultural richness and modern elegance in a way that felt deeply personal yet universally refined.

Role

Graphic Designer

  • Illustrated the design for the full invitation package

  • Developed custom motifs and a signature couple’s logo

  • Produced both digital artwork and realistic print mock-ups

Process

  • Collaborated closely with the couple to define a unique color palette of gold and plum purple, symbolizing elegance and cultural depth

  • Designed the invitation artwork in Adobe Illustrator, integrating patterns and motifs rooted in Hindu cultural references

  • Crafted realistic mock-ups in Adobe Photoshop to visualize the tangible product

  • Iterated extensively on a custom Bride & Groom Logo, refining sketches until it captured both modern sensibilities and a timeless expression of unity

Outcome

  • Delivered a cohesive invitation suite that merged heritage with contemporary design, including the envelop cover, Mehendi function (bridal party), wedding ceremony, and reception event

  • Created a signature logo symbolizing the couple’s individuality and shared journey

  • Produced professional-quality mock-ups that communicated both vision and execution with clarity that was printed out in hard copy invitations

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